Kanye West got the boot from the sports brand Adidas, ending the 10-year partnership. Mr. West and the sports brand’s first fashion collaboration was seven years ago creating the Yeezy clothing line. The first item from the line came out in 2015, and sales were estimated at $2 billion yearly. Adidas was West’s largest collaboration.…
Pharrell Williams is one of the most influential producers of our time and when he’s not working on music, he can be found working with Adidas on new sneakers. Pharrell’s Adidas creations have gone over exceptionally well and as we get deeper into 2020, it appears that he has even more on the horizon for…
Adidas and Beyoncé have announced a partnership to co-create new products geared toward the next generation of athletes, creators and leaders. The artist is set to be a creative partner for the brand, with a vision to develop signature footwear and apparel. She will also re-launch Ivy Park with Adidas. “This is the partnership of…
Kanye West has continuously managed to reinvent himself. From production, to rapping to fashion, Ye’s always found a way to showcase his artistry. Now, we know the Yeezy brand has been doing well, but Kanye’s looking to take things to another level. Kanye recently sat down for a talk with Interview Magazine and dove into…
Pusha T continues to win big, as he’s secured another major bag with Adidas. The G.O.O.D. Music President has effectively signed on a multi-year with the company, said to be worth millions. Push is set to help the company develop products and content that could benefit their brand worldwide. Pusha T is following in Kanye’s…
In a recent interview in Chicago, Kanye West went on to talk about numerous topics, some of which included President Trump, Rhymefest, his plans for Chicago, and his Adidas Yeezy line. Speaking of the shoe line, West said that the first Yeezy basketball performance sneaker is set to debut in the NBA this season. “Definitely…
People are having mixed feelings on Pusha-T’s diss record, “The Story of Adidon.” The latest to have something to say about the track was Juelz Santana of The Diplomats. “Pusha Went 2 Far N It Was Still jus Satisfactory. N He Started All This,” read a post from Santana’s Instagram stories. “Yall Jus Wanna See…
Kanye West is the most recent celebrity to be boycotted for recent outlandish comments. His recent opinions on slavery sounding “like a choice” was met with outrage from fans, and has been praised by those more conservative. Some people have argued that he has the right to free speech and his opinion, but he’s been…
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