Adidas and Beyoncé have announced a partnership to co-create new products geared toward the next generation of athletes, creators and leaders. The artist is set to be a creative partner for the brand, with a vision to develop signature footwear and apparel. She will also re-launch Ivy Park with Adidas.
“This is the partnership of a lifetime for me,” said Beyoncé. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”