Rapper, entrepreneur, and actor — Ice Cube has another massive victory with his Big3 league becoming the first Black-owned sports league.
Wrapping up its fifth season, the BIG3 basketball league announced that it had been certified as a Black-owned and operated business by ByBlack and US Black Chambers, Inc. The 3-on-3 competition is now the first and only professional sports league to receive this type of official acknowledgment.
“Myself and the entire league are honored to be officially certified by ByBlack and the US Black Chambers,” said Ice Cube. “From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners. We are proud to be a part of a nationwide network of Black business owners. Supporting Black enterprise is a lifelong passion of mine, and the BIG3 will continue to build upon its successes and lift other Black entrepreneurs.”
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Cube started the BIG3 league back in 2017 alongside entertainment executive Jeff Kwatinetz.
Even more groundbreaking, the BIG3 included blockchain technology to increase the experience between fans and their favorite players. The BIG3 entered the crypto community, offering fans the opportunity to own of league’s teams with the purchase of non-fungible tokens (NFTs).
“Supporting Black enterprise is a lifelong passion of mine, and the BIG3 will continue to build upon its successes and lift other Black entrepreneurs.”
by black is a nonprofit organization that aims to develop solutions “to the generational problems of the Black economic agenda.” The organization seeks to create economic opportunities for Black people within its network.