photo credit: Adger Cowans/Getty Images
The Notorious B.I.G.’s legacy has continued to permeate hip-hop influence and pop culture lifestyle since his passing in 1997. Whether it be from his musical catalog or the many merch and branding partnerships, Biggie Smalls’ likeliness continues to reinvent itself and that proves true for the recent Budweiser announcement which gives fans their chance to have their own Biggie tall can!
Exclusively available in New York City, the limited-edition cans come with a design inspired by the late rapper’s legacy. The staple Bud can features a hand-drawn sketch of Biggie with phrases such as “Brooklyn’s Finest” and “King of New York”. The Brooklyn skyline is also shown, with lyrics from Biggie’s Ready To Die track “Unbelievable” replacing the beer company’s creed.
The King of Beers meets The King of New York. Found only in N.Y.C. the home of B.I.G. #BudXBiggie pic.twitter.com/8nNWGcZCXK
— Budweiser (@budweiserusa) July 14, 2021
Fans can also cop limited-edition merch which includes a collection of t-shirts, sweatshirts and sweatpants with embellished symbols of Biggie mixed in with Budweiser’s logo.
Budweiser is set to hold a Biggie concert, next month in Brooklyn’s Prospect Park Bandshell, which will feature Busta Rhymes, Lil’ Kim, The Lox, and many more.