As a legend of many trades, Uncle Snoop has proven his staying power in not only music, but in business and entrepreneurship as well. Having already conquered some of the highest accolades in hip-hop, such as earning his star on the Hollywood Walk Of Fame, the west coast icon has once again solidfied his stature in the music business as Def Jam Recordings’ new Los Angles Executive Creative and Strategic Consultant.
The Dogg Father was officially announced as the label’s newest exec and the ‘From tha Streets 2 tha Suites’ rapper also shared the news to his Instagram account. According to a statement, Snoop’s role “will allow him to strategically work across the label’s executive team and artist roster. With an immediate focus on A&R and creative development, Snoop Dogg is joining Def Jam as a senior strategic advisor, based in Los Angeles and reporting to Universal Music Group Chairman & CEO Sir Lucian Grainge and Def Jam interim Chairman and CEO Jeffrey Harleston.”
In his two minute video announcement, Snoop addressed why he wanted to join the label during this time of his career, stating, “Lemme tell you why. As a kid, as a young rapper, Def Jam Records was the holy grail of hip-hop. It was the label where all of the artists communicated, connected, put out great music, great videos, movies and they were always on tour together. They were always doing things together. They were like a family.”
Snoop now joins a long list of rappers turned execs including the recent announcement of Jeezy joining Def Jam as the label’s senior advisor to the interim chairman and CEO Jeff Harleston.
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