The legacy that the late Notorious B.I.G. left behind continues to grow and forever be immortalized.
As the late rapper is inducted into the Rock & Roll Hall of Fame, a freestyle that was laid down with DJ Snuff ai D&D studios, prior to his 1997 passing, has become the new backdrop for a Pepsi visual. Featured in a new Pepsi campaign that honors the late Bed-Stuy rapper’s imminent induction and the city of New York. Highlighted with animation of NYC city life and the late 90s vibes, Biggie’s signature name checks the product as he freestyles, “ I keep a 3 liter for my crew / My girl like them diet joints too/ for when she watch her weight, crack the top I can’t wait / Other sodas taste the worst — I don’t even converse”
While the freestyle might be something that hasn’t been already heard before, the honor still holds its weight as Pepsi tips their hat to the impact Biggie has left not only in hip-hop but in the world.
Peep the full clip below!