Beyoncé Looking To Trademark Blue Ivy’s Name As Bey Considers Her “A Cultural Icon”

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Beyoncé and Jay-Z have been trying to trademark their first daughter’s name, Blue Ivy ever since she was born in 2012. It was also that same year that the U.S. Patent and Trademark Office denied the trademark request, as “Blue Ivy” was already being used by a Boston-based wedding and event planning company.

However, Bey and Jay will not be giving up so easily. They see her daughter’s name as too important to not be reserved. According to The Blast, Beyoncé is accusing Veronica Morales, owner of the planning company, of using Blue Ivy Carter’s fame to grow her own business. Bey is accusing the company of “[exhibiting] a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business.”

Considering Morales even had a sale on Blue Ivy’s birthday, Beyoncé’s claims could be a possibility. The singer even compared the name of her daughter and the company, hinting at why it would absurd to refute the trademark.

“That consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety,” Beyoncé stated in a document.

With Morales’ claims that the Carters won’t use the name to trademark anything, Bey mentioned her daughter’s creative potential.

“Indeed, the circumstantial evidence, including Blue Ivy Carter’s fame, her interest in fashion and design, and her familial relationship with two of the most famous performers in the world all support BGK’s intent to use the BLUE IVY CATER trademark in connection with building a brand consistent with Blue Ivy Carter’s interests and skills… Blue Ivy Carter is a cultural icon who has been described as a “mini style star” and has been celebrated for her “fashion moments” overs the years. Her life and activities are followed extensively by the media and the public… Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.”

Hopefully this issue can be settled soon for all parties involved.


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