Dr. Dre continues to make big moves, as Jimmy Iovine, himself and the NBA have announced their partnership with Beats by Dre to be the league’s official headphones.
“Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world,” NBA Commissioner Adam Silver said in a press release. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”
“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day…the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre.
The NBA and its players tend to have a close tie with hip hop, as many players have previously gotten into the rap game, some of these include: Damian Lillard, Iman Shumpert, Metta World Peace, Kobe Bryant and Shaquille O’Neal.
The 2018-2019 NBA season kicks off on October 16, 2018.
Check out this commercial featuring LeBron James, Draymond Green, James Harden, and more.