Actor Idris Elba has reportedly launched a new record label, 7Wallace Music, which is looking to represent a multitude of hip-hop artists.
He announced his new endeavor on Tuesday, along with his first signee, French artist James BKS. James has previously worked as a producer with Diddy, Talib Kweli, and many other notable names.
“James is a rare find,” Elba told Billboard. “His hip-hop sensibilities transfer to the other music he makes, he’s a nice person to work with and is gonna be a strong artist in the future. It’s a huge move for 7Wallace, a small indie label.”
James will be releasing a single via 7Wallace Music, titled, “Kwlele” on July 13.
“I want people to get to know my journey,” James said in a statement. “The song is the musical answer to my inner questions. Finally, I can be proud of my roots and say this music is fully me.”