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Beyonce and Adidas Announce Signature Sneaker Deal

Beyonce and Adidas Announce Signature Sneaker Deal

Adidas and Beyoncé have announced a partnership to co-create new products geared toward the next generation of athletes, creators and leaders. The artist is set to be a creative partner for the brand, with a vision to develop signature footwear and apparel. She will also re-launch Ivy Park with Adidas. “This is the partnership of…

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