Jay-Z will definitely be popping major bottles for a while his new partnership with luxury brand LVMH Moët Hennessy Louis Vuitton has brought a 50% stake in his Armand de Brignac champagne brand!
Popularly known as Ace Of Spades, HOV first purchased the high-end New York champagne brand back in 2014, from a wine and spirits company, and fostered the brand in somewhat of a response to competitor Cristal, whose owner was accused by Jay for racist comments back in 2006. Now, Jay’s champagne joins the ranks of other popular bubbly selections that include Don Perignon, Veuve Clicquot, and Krug.
The initial deal was supposed to go through back in summer 2019 but today’s announcement comes with excitement for both Jay and LVMH as they both parties are hoping to continue to expand the luxury brand to younger demographics.
See what Jay-Z had to say about the deal below!