Jay-Z’s Roc Nation Partners With The NFL

Photo by Brian Ach/Getty Images for Something in the Water

According to Front Office Sports, Jay-Z‘s Roc Nation has reportedly agreed to a partnership with the NFL. Although details haven’t been clear as of yet, a press conference being held later today should answer those questions.

According to the Washington Post, the NFL will be forming an “entertainment and social justice partnership” with Jay-Z, which would allow for Roc Nation to become the co-producer of the Super Bowl halftime show. One of the main objectives of the partnership will be “to nurture and strengthen community through football and music, including through the NFL’s Inspire Change initiative,” the NFL states.

“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” Jay-Z said. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas — instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”