Adam Silver Says LeBron James’ Playoff Absence Hurt Television Ratings

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The NBA playoffs this year have definitely been thrilling, to say the least. With a couple last-minute buzzer-beaters and games many did not expect from lower-seeded teams, it’s been an interesting couple of weeks. However, it appears television ratings are down this season, mainly due to LeBron James leaving the Cavaliers to join the Lakers’ squad.

According to Sports Media Watch, TNT games have gone down 12% in viewership, which is the network’s second-smallest average since the 2007-08 season. In a recent appearance on The Today Show, NBA commissioner Adam Silver made sure to talk about the rating’s decline.

“Not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings,” Silver said.

Silver also mentioned that he has plans on moving up the start of West coast games because 50% of the viewership is located in the Eastern time zones. This new time change would greatly benefit those in the East coast, but would not be ideal for those on the West.

“Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.” He said.

Check out what Adam Silver had to say below:

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