Nike has continued to be a dominant brand in clothing for many years. The company has continued to be at the forefront with creative ways of marketing and standout designs. Now according to Nice Kicks, Brand Finance is naming Nike the most valuable company in the fashion and clothing world with a value of $32.4 billion.
According to reports, the company has done a good job marketing in a gender-neutral way, which is helping make groups feel connected.
“Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands, in a time when customers look for experiences and emotional connection,” the managing direction of Brand Finance said.
The brand is global, managing to expand into the global markets of China, Africa & the Middle East. Due to this expansion, Nike has increased in value by 16% this year.
Congrats to Nike on this successful year!