In 2014, Kobe Bryant made a smart move in investing in the sports drink BodyArmor, which was worth $6 million. With this deal, he would own around 10 percent of BodyArmor and sit on the board of directors.
Bryant became aware of BodyArmor the year before investing in the company while recovering from his torn Achilles.
“This product can be very disruptive,” Kobe once told Forbes. He believes that BodyArmor has what it take to compete with the likes of Gatorade and Powerade.
On Wednesday, Coca-Cola they were purchasing part of BodyArmor. Meaning that Kobe’s investement just became worth $200 million.
Turning a $6 million investment into a $200 million gain is just one of Kobe’s victories since retiring from the NBA.
.@kobebryant‘s investment in BodyArmor has yielded more than 30 times its money in fewer than 4.5 years. pic.twitter.com/B3tf0xGF5u
— ESPN (@espn) August 16, 2018