In order to celebrate her iconic, The Miseducation of Lauryn Hill album, Lauryn Hill decided to become the creative force behind Woolrich’s new Autumn/Winter 2018 campaign, American Soul Since 1830.
The video shows Hill strolling around New York’s Washington Heights while wearing pieces that have her image on them. The iconic singer reportedly also served as a creative director for the campaign. So, Lauryn will not only serve as the face of the capsule’s visuals, but she also provides an acoustic performance of her 1998 hit song, “Ex-Factor.”
“We chose Ms. Hill as the first collaborator for ‘Woolrich: American Soul since 1830’ because her music is one of the most important cultural exports from America in the last 30 years,” creative director Brian Phillips said. “Ms. Hill’s style, her creativity, and her words are lasting. She truly resonates with people of all ages and this is a moment when all eyes are back on her.”