Sean Paul Embraces AI for “Ginger” Video, Calling It a “Fun Tool” to Push Creative Boundaries

Sean Paul sat down with Romeo to talk about his latest single “Ginger” and the innovative use of AI in its music video. He called AI a “fun tool” that helped him push creative boundaries and bring bold, cinematic visuals to life without the high cost of traditional production. The video features AI-generated scenes inspired by iconic films like Titanic and Pirates of the Caribbean. While enthusiastic about AI’s potential for visual storytelling, Sean Paul remains cautious about its use in songwriting. He explained that “Ginger” is inspired by someone with a unique, spicy energy — a metaphor for attraction, individuality, and standing out. Watch the full interview now on YouTube.