Although there’s still a delay on the official release of Kanye’s much anticipated ‘DONDA’ album, it looks as though the project isn’t the only commodity that has West fans going crazy.
According to new metrics from the Sole Supplier, the demand for Kanye’s YEEZY brand has surged by 347%. While other outlets, like Hypebeast, reporting a loss of 94%, following the July 23 Atlanta listening event, many are beginning to think that Ye may intentionally be creating his own hype. There’s no denying that this entire DONDA experienced has been the spectacle over the past couple of weeks as the “All Mine” rapper has previewed and performed new tracks with Jay-Z, Lil Baby, Roddy Ricch, The Lox, Pusha-T, and many more.