Yeezy Sales Spike 347% Following ‘DONDA’ Delay + Kanye West Reportedly Will Have Third Listening Event

Although there’s still a delay on the official release of Kanye’s much anticipated ‘DONDA’ album, it looks as though the project isn’t the only commodity that has West fans going crazy.

According to new metrics from the Sole Supplier, the demand for Kanye’s YEEZY brand has surged by 347%. While other outlets, like Hypebeast, reporting a loss of 94%, following the July 23 Atlanta listening event, many are beginning to think that Ye may intentionally be creating his own hype. There’s no denying that this entire DONDA experienced has been the spectacle over the past couple of weeks as the “All Mine” rapper has previewed and performed new tracks with Jay-Z, Lil Baby, Roddy Ricch, The Lox, Pusha-T, and many more.

With the recent increase in the YEEZY brand, it is now being speculated that Kanye is planning a third listening event, which is reportedly taking place in Chicago. Ye’s camp has yet to confirm, but according to many social media users, it looks as though Kanye is gearing up to appear at Chicago’s Soldier Field.

I work for security at soldier field and we recently had an event added under “major concert event” and I’m very confident that it’s for Kanye’s listening party. If it’s true, then Kanye will be performing in Chicago at soldier field on the 26th⭐️ #DONDA pic.twitter.com/UgeOFiRIuX

— Y Z Z Y ©️ (@ALLOVEFROMYE) August 17, 2021

Donda listening party in Chicago

— Andrew Barber (@fakeshoredrive) August 17, 2021

Kanye’s already broken his pwn Apple streaming record with an estimated 5.4 million viewers from his August 6th event, and he’s reportedly made over $7 million in merch alone, so if this new date materializes, it will definitely be something you can’t miss!

 

View this post on Instagram

 

A post shared by 93.5 KDAY (@935kday)