Photo Credit: Dimitrios Kambouris | Getty Images
Rihanna’s been on her own journey over the past few years building the Fenty brand into a massive empire. From make-up to clothing, Rihanna is a force to be reckoned with in fashion, and has revealed that she’s officially investing in the next generation of content creators with her brand new Fenty Beauty TikTok house.
Rihanna said “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
This launch obviously wouldn’t have happened without TikTokers in attendance. The new house, according to Harper’s Bazaar, includes beauty stations, natural light aimed for videos, and a make-up pantry that’s made for beauty-oriented videos with “Fenty Beauty spotlighting their creative excellence along the way.” Rihanna’s investment is going to change peoples lives.
