Mr. Potato Head, Power Rangers, Transformers, and even My Little Pony are all in some good West Coast company as Death Row Records has officially been purchased by the popular toy company Hasbro.
The once owned record label by the infamous Suge Knight, and home to many legends of pioneering West Coast rappers (2Pac, Dr. Dre, Snoop Dogg), Rolling Stone revealed that the company is now under the Hassenfeld Brothers umbrella. The new shake up for Death Row comes after years of woe, after facing bankruptcy 2006, being auctioned off for $18 million to a Canadian entertainment brought, to independent label buying the label’s catalog in 2013 for $280 million. In a statement from Brian Goldner, the Hasbro CEO stated, “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling.”