Kanye West’s Adidas Yeezy Line On Pace To Hit $1.5 Billion In Less Than Five Years

Kanye West may be a controversial figure in entertainment nowadays, but many forget his popularity and dedicated fan base. According to Forbes’ recent cover story on West, his Yeezy empire has been rapidly growing throughout the years. With hundreds of Yeezy samples still in the works, Yeezy is expected to do $1.5 billion in sales this year.

Just this year, Yeezy and West came in strong with the releases of the Yeezy Boost 350 V2. The sneaker has dropped in many colors as of now and is expected to continue selling as the weeks go by. Not only that, Adidas reportedly has plans to release several other Yeezy 500s and Yeezy Boost 700s, as well as similar shoes to the Yeezy 451 and Yeezy Basketball sneaker.

“His Yeezy shoe line, which he launched with Nike in 2009 and then brought to Adidas in 2013, has the 34-year-old Jordan empire in its sights, in terms of both cultural clout and commercial prowess. The Jordan line does approximately $3 billion in annual sales; West’s upstart is expected to top $1.5 billion in 2019 and growing.” Forbes’ Zack O’Malley Greenberg said in a statement.

Kanye’s second coming: Inside the billion-dollar Yeezy empire https://t.co/vDSczRX69G by @zogblog pic.twitter.com/illmecNhHt

— Forbes (@Forbes) July 9, 2019