Pusha T continues to win big, as he’s secured another major bag with Adidas. The G.O.O.D. Music President has effectively signed on a multi-year with the company, said to be worth millions. Push is set to help the company develop products and content that could benefit their brand worldwide.
Pusha T is following in Kanye’s footsteps when it comes to deals with Adidas, as Ye took his Yeezy brand to another level. However, this isn’t the first time Pusha T is doing business with Adidas, as their relationship dates back to 2012. Push is set to focus on the EQT footwear series, a brand of which he already has a shoe with.