JAY-Z Awarded Cannes Lions Grand Prix for Music Video

Photo by Bryan Bedder/Getty Images for Sports Illustrated

On Thursday morning, Jay-Z was awarded the Grand Prix for Excellence in Music Video for 4:44’s “Smile” at the 2018 Lion Awards. The video reveals the story of Jay’s mother, Gloria Carter, and her struggle to raise her four kids in the Marcy Projects.

Jay and his team were able to gain access to shoot in the apartment that he and his mother lived in throughout the 70s. With the help of Ms. Carter, Roc Nation was able to recreate Hov’s childhood home and bring the neighborhood back to life.

Smile” is one of 4:44’s deepest tracks, as it tells the story of Gloria Carter hiding her sexual identity to try and raise her family.

Other nominees included Kendrick Lamar, Logic, A$AP Rocky, and Drake.

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